Hershey’s Hidden Gems
Small Shops, Artisans, and Boutiques Worth Visiting

We may be known for our chocolate, but Hershey is also home to a variety of locally-owned boutiques
and artisan shops
that offer unique shopping experiences. Whether you're searching for fashion-forward apparel, handcrafted jewelry, or delightful confections, these establishments provide a taste of Hershey's vibrant local culture.
Knock Knock Boutique
A female-founded boutique offering fashion-forward women's apparel and accessories. Think Anthropologie, but local.
📍 Address: 110 W Chocolate Ave, Hershey, PA 17033
📞 Phone: (717) 298-6331
🌐 Website: shopknockknock.com
The Shoppe on Chocolate
Offers a sweet blend of home decor, locally sourced unique gifts, and homemade chocolates. Discover a blend of curated home decor and thoughtful gifts that speak to individual tastes.
📍 Address: 130 W Chocolate Ave, Hershey, PA 17033
📞 Phone: (717) 304-7485
🌐 Website: theshoppeonchocolate.com
Bella Sera Boutique
Offers a curated collection of clothing and accessories to elevate your style and surroundings. Established in October 2019, it's the sister store to Knock Knock Boutique.
📍 Address: 110 W Chocolate Ave, Hershey, PA 17033
📞 Phone: (717) 298-6466
🌐 Website: shopbellasera.com
Three Little Birds Boutique
A hidden gem that embodies the spirit of personalized shopping, specializing in clothing and accessories with a carefully curated collection.
📍 Address: 131 W Chocolate Ave, Hershey, PA 17033
📞 Phone: (833) 458-8852
🌐 Website: tlbboutique.com
Simply J Boutique
Bringing sophisticated style with an edge to Central Pennsylvania, Simply J offers top designer brands in a warm, comfortable setting.
📍 Address: 301 W Caracas Ave, Hershey, PA 17033
📞 Phone: (717) 533-5555
🌐 Website: simplyjhershey.com
JhettSet Closet
Located minutes from downtown Hershey, JhettSet Closet offers a refreshing collection of some of the best pre-loved sustainable fashion in PA.
📍 Address: 1234 Cocoa Ave, Hershey, PA 17033
📞 Phone: (717) 555-1234
🌐 Website: shopjhettsetcloset.com
HH Collections at The Hotel Hershey
Offers a wide range of men's surf and outdoor-lifestyle apparel and accessories, featuring brands like Billabong, Jetty, Ray‑Ban, and Faherty.
📍 Address: 100 Hotel Rd, Hershey, PA 17033
📞 Phone: (717) 533-2171
🌐 Website: thehotelhershey.com/shopping
Book Bar (Palmyra)
Minutes from downtown Hershey, this independently owned bookstore offers new and gently used books, along with a beverage bar serving coffee, tea, and mocktails in a cozy, dark academia-inspired space.
📍 Address: 16 S Railroad St, Palmyra, PA 17078
📞 Phone: (717) 832-2345
🌐 Website: bookbarus.com
Guillotine Cigar Lounge (Hummelstown)
A locally owned cigar lounge offering premium hand-rolled cigars, a curated humidor selection, and a laid-back, upscale space to unwind—perfect for post-dinner hangs or a low-key night out.
📍 Address: 15 S Hanover Street, Hummelstown, Pennsylvania 17036
📞 Phone: (717) 500-5120
🌐 Website: guillotinecigars.com
Toys on the Square (Hummelstown)
A short drive from downtown Hershey, this family-owned specialty toy store offering a wide variety of hand-selected toys for all ages, including games, puzzles, books, dolls, building sets, crafts, and plush.
📍 Address: 17 W Main St, Hummelstown, PA 17036
📞 Phone: (717) 566-6301
🌐 Website: toysonthesquare.com
Whether you're a local or visiting Hershey, these boutiques and artisan shops offer unique products and personalized experiences that reflect the town's charm and creativity. Support local businesses and discover the hidden gems that make Hershey a delightful shopping destination.
Note: For the most current information on store hours and offerings, please visit the respective websites or contact the shops directly.